Overview of the largest distribution center Xuchang wig

Xuchang about the time in the Ming and Qing began a tradition of human hair collection main distribution center in the spring Xiang. To 60.70 years of the last century, South Korea, as technology advanced and cheap labor to become the world's wig Center Xuchang that time still in the lowest position and other raw materials supply. Like now, like India and Vietnam. To the 1990s, when the South Korean labor costs increase and technology transfer, manufacturing wig began to shift to China, the first time in Qingdao, Qingdao has also maintained the leading position in synthetic hair technology. South Korea retain the most profitable product process two parts: the R & D and sales.
Wig manufacturing process is not complicated, it plainly nothing more than a few links on it, so the center of the wig and everything will soon fall on the ground raw materials - Xuchang,
Let's talk about the development of a wig it, in fact, most of the wig is part of the research and development company designs, such as the Korean brands sensational, there is a large part of the design hair stylist SALON inside out, but by our Xuchang has been based on the OEM, are produced according to customer's sample. Most vendors lack of real R & D capabilities, manufacturers have not designed a few hair like Rebecca designed as "Diana: like the classic hair products a few more fact in the product name Rebecca done is not good, many products are based on the product number directly named as "XX-603" and the like, the wig is a fashion product, in the foreign classification is divided in the beauty salon products inside , like cosmetics, named the wig should be poured into a beautiful art and culture in it, the same as industrial products to be named the wig is clearly inappropriate.
Then in terms of a sale, we used the wig sold directly to the Xuchang Korea by the Korean people in the outside and then through their sales channels to sell. At that time we are doing OEM, and later developed that directly on the Internet to find customers who can sell to Europe, but a small amount of these orders are also sold abroad, the Chinese people. It was that time we Xuchang just a production base, has not really go out, it means working for others, we were only a small amount of processing fees. May last 90 years the world are like this, including the typical Chinese businessman Jiang business that time is getting in Guangdong for Hong Kong businessmen to work. Because at that time we have no real customers, all customers and sales network in all of them in Korean hands.
Time came in 1997. Qingdao factory "Alice" the first set point in Africa.
In 2000, Rebecca set point in Nigeria
In 2001, the Dragon in Nigeria set up here.
In 2002, Swiss, and Taihe set point land in Nigeria
As of 2005, set point of Xuchang in Nigeria there are about more than 10 companies around. Include: Rebecca, Dragon, Dragon is, earth, gold leaf, forest sources, Skandia, Hengyuan, the Arctic Ocean. Xuchang Foreign Trade Alliance. Rebecca hair fiber which will direct the localization of production, and the second largest city Onisha opened offices in other countries, Rebecca set points in France, land in Kenya set point, Dragon is also set up a second office in Africa.
These are all the main marketing tool manufacturers Xuchang, Xuchang there in about another 20 or so of free international trade, these people on the Internet with customers, contact the manufacturer by letter of credit and take delivery by the middle of the spread of trade and food vendors commission. These were all worth a lot of money, the value ranging from hundreds to tens of millions.
Also in Yiwu and Guangzhou, there are some trading companies, most of these companies have foreign background, such as Guangzhou, Hong Kong, most of the company boss. These companies have some of the sales network, they usually buy goods in Xuchang constitute another part of Xuchang wig sales.
So generally speaking, Xuchang wig sales to overseas sales of their own auxiliary + main + foreign agent on the sale of domestic agents during the sales meeting.
Specific to write about the African market it as a major consumer of all black wig, wig so Africa has become the most important sales region, and Africa and the United States than in Europe and other countries is much lower threshold of the door, because Africa can smuggling, can not enter what you can come in any quarantine. And now this, all access to all of Africa's Wig is smuggled.
In the past, African wigs products are flown in from the United States, because of high cost, only a few rich people can spend a wig products, especially human hair, at that time mostly Korean brands of the brand, such as "Sensational . " This situation was maintained until 1997, Qingdao, vendors directly. From 1997 to 2000, Qingdao, vendors were alone in doing business in Nigeria, high-priced high-profit products, and at that time the exchange rate is also low, Qingdao tank manufacturer is to earn the full profit body.
After the start of the warlord period, to 2005, including more than 40 in Nigeria wig manufacturers and trading companies, which have Qingdao, Xuchang, Shandong, Sichuan, and South Korea.
In terms of annual sales from: Rebecca of its good quality and complete product line sit tight in the leader position. Approximately annual sales of about $ 28 million (Xuchang first). Dragon relatively good quality and its flagship product, Afro-B ranked second child (Yuzhou first), who made the earth for its excellent quality and reasonable pricing, ranked third overall (human hair first).
From the growth rate in terms of: Rebecca maintained rapid growth, Xuchang Foreign Trade Union because of its excellent leadership and well-managed, ranked second, (manager Lin sir professor of English at Princeton University MBA), the earth with its roots in Nigeria for many years to keep fine-third.
From the quality of the staff in terms of: Qingdao vendor staff performance and dedication of its hard-working spirit ranked first (people also get the highest wage, high-paying high returns). Xuchang Foreign Trade Union ranks second (after all, is to teach people the leadership team of MBA-level), employees can Senyuan ranked third. Rebecca Li Hongxia only one person running the market every day to maintain customer relationships, other people are to take office. Can not enter the top three.
According to Welch's theory: the top three markets accounted for 80% of the market share, then I roughly calculated that the annual market volume of this market, about 4,000 million dollars (around a few other small countries, customers can Down slightly, excluding)
Now the market has more than 40, according to each vendor about 10% annual growth, that is, to 2 years later, only 10 or so wig manufacturers also continue to stay in Nigeria, where the top three year eat $ 35 million, the other seven points off the remaining $ 5 million.
From other areas of the market is concerned, there are many manufacturers not to Xuchang. For example, South Africa, Brazil, Dubai. Xuchang in the European market, the wig is just rubbish brand, can not be like with the "Sensational", "JazzWave" compared to other brands. Even compared to the Hong Kong brand "KS" We are not dominant.
Finally, talk about the future it
In the next three years: 1: Xuchang wig will be more local set point, and with other industries to carry out "an industry, trade, supplemented by" sales model. 2: The source material is more scarce, substitute materials will be more use of materials R & D will lead to improved technology of hair products, hair products also will lead to increased barriers to entry.
The next five years: hair products industry will reshuffle, now more than 100 hair products in Xuchang reduced to 40 or so companies, but the overall strength increase 3-4 times. Around a complete upper and downstream auxiliary enterprises. From the current shift to the production-based R & D and sales.
The next decade: most of the bosses will complete the replacement of old hair products, most of the new generation of study abroad will have to master Xuchang wig industry, the new structure will form.